- Bespoke design
- Mobile-first & responsive
- Accessibility built in
- Performance by default
- Content-led structure
- SEO foundations
- Bespoke design
Every business is different, so every website should be different. We design from scratch based on your brand, your audience, and what you're trying to achieve – not from a template library where you pick a layout and swap in your colours.
This means your website reflects your business, not ours and not a theme developer's. The visual design supports your content, guides your users, and creates a professional impression that builds trust from the first visit. If your competitors are all using the same handful of templates, a bespoke design is one of the simplest ways to stand out.
- Mobile-first & responsive
More than half of web traffic comes from mobile devices, and that number keeps climbing. We design mobile-first, starting with the smallest screen and working up, because if the experience works on a phone it'll work everywhere.
This isn't just about making the desktop layout shrink. Navigation, content priority, touch targets, and interaction patterns are all reconsidered for smaller screens. Someone looking at your site on a train needs to find what they're looking for just as easily as someone sitting at a desk.
- Accessibility built in
We design accessible websites by default. Proper contrast ratios, logical heading structures, keyboard navigation, meaningful alt text, and clear focus states are part of every project, not an optional extra.
Around 25% of the UK population has a disability. If your website doesn't work for them, you're excluding a significant portion of your potential audience – and increasingly exposing yourself to legal risk. Accessible design also benefits everyone: clear structure, readable text, and logical navigation make the site better for all users.
- Performance by default
A beautiful website that takes five seconds to load is a website that people leave before they see it. We build performance into every design decision – optimised images, efficient code, sensible asset loading, and hosting that's configured to serve pages quickly.
We aim for page loads under two seconds on mobile. Not because it's a nice benchmark, but because every second above that costs you visitors and, by extension, revenue. Fast sites also rank better in search results, so performance directly affects how many people find you in the first place.
- Content-led structure
Design should serve your content, not the other way around. We structure your site around what your visitors need to know and the journey you want them to take, then design the interface to support that flow.
This means we think about information architecture before we think about visual design. What pages do you need? What's the most important message on each one? What should someone do after reading it? These decisions shape the design far more than colour choices or font pairings, and they're the difference between a website that looks good and one that actually works.
- SEO foundations
A well-designed website that nobody can find isn't doing its job. We build SEO fundamentals into every site – clean markup, logical page structure, proper heading hierarchy, fast load times, mobile usability, and meta data that gives search engines a clear picture of what each page is about.
This doesn't replace a long-term content strategy, but it gives you a solid foundation to build on. Too many websites are retrofitted for SEO after launch, which is slower and more expensive than getting the technical foundations right from the start.
