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UX research & auditing that shows you what's actually going wrong

Good design decisions come from understanding your users, not guessing what they want.

We research how people actually use your product, identify where they struggle, and give you clear, prioritised recommendations so you can fix the things that matter most.

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Why guesswork leads to expensive redesigns

Most teams have opinions about what's wrong with their product. The problem is that opinions often conflict, and without evidence, the loudest voice in the room wins. Features get redesigned based on internal preferences rather than user behaviour, and the actual friction points go untouched.

UX research removes the guesswork. It tells you where users are dropping off, what's confusing them, and what's stopping them from doing the thing your product was built to help them do. An audit takes that further by systematically evaluating your existing product against established usability principles and accessibility standards, giving you a concrete list of problems ranked by impact.

The businesses that invest in understanding their users before redesigning tend to spend less, build better, and avoid the cycle of launching something, realising it doesn't work, and starting over.

What UX research & auditing covers

This isn't about producing a long report full of theoretical observations. We focus on findings you can act on – specific problems, backed by evidence, with clear recommendations for how to fix them and guidance on what to prioritise first.

  • User research

    We talk to your users. It sounds simple, but it's the step most teams skip or shortcut. Interviews, surveys, and task-based testing reveal things that analytics alone can't – why someone abandoned a process, what they expected to happen, what confused them about your interface.

    The format depends on what we're trying to learn and what stage your product is at. For an existing product, we might run usability testing sessions to watch people use it. For something new, we might interview potential users to understand their needs before anything gets designed. Either way, the output is evidence, not assumptions.

  • Usability auditing

    A usability audit is a systematic review of your product against established principles of good interface design. We go through your key user journeys and identify issues – things like inconsistent navigation, unclear calls to action, confusing form design, poor error handling, and missing feedback.

    We also assess your product against WCAG accessibility standards, because usability and accessibility aren't separate concerns. A product that's difficult for someone using a screen reader is also usually difficult for everyone else – the accessibility gaps often point to the same underlying design problems.

  • Analytics & behaviour analysis

    If you're collecting analytics data, there's a good chance the answers are already in there – you just haven't had time to dig them out. We analyse user behaviour data to identify patterns: where people drop off, which flows have unusually high exit rates, where users are clicking on things that aren't clickable, and what features are being ignored entirely.

    This gives us a quantitative picture to sit alongside the qualitative findings from user research. When the numbers and the interviews point to the same problem, you can be confident that fixing it will have an impact.

  • Competitor & market review

    Understanding how competitors handle similar problems gives useful context for your own design decisions. We review relevant competitors and comparable products to identify patterns your users might already be familiar with, approaches that work well, and opportunities where your product could genuinely stand out.

    This isn't about copying what others do. It's about understanding the expectations your users bring with them and making informed decisions about where to follow convention and where to do something different.

  • Prioritised recommendations

    Research and auditing are only valuable if they lead to action. We deliver a prioritised set of recommendations, ranked by a combination of user impact and implementation effort. You'll know what to fix first, what can wait, and what's not worth pursuing at all.

    Each recommendation is tied to specific evidence – a usability test finding, an analytics pattern, an accessibility issue – so you can see exactly why it's there and make informed decisions about what to tackle. No vague suggestions to "improve the user experience." Specific problems, specific fixes, specific reasoning.

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Ready to talk about your project?

It all starts with a conversation. Tell us what you're working on and we'll figure out the rest together.

Let's talk about your requirements