- User experience design
- User interface design
- Prototyping & validation
- Design systems
- Responsive & mobile-first design
- Handoff to development
- User experience design
UX design is about structure, flow, and logic. How does a user get from where they are to where they need to be? What information do they need at each step? What could go wrong, and how does the interface handle it?
We map out user journeys, define interaction patterns, and design the underlying structure of your product before any visual design starts. This is where the hard problems get solved – navigation that makes sense, workflows that don't create dead ends, and an information architecture that scales as your product grows.
- User interface design
UI design is where the experience becomes tangible. We design clean, consistent interfaces that communicate clearly and guide users toward the right actions without making them think about the interface itself.
Every visual decision serves a purpose. Typography choices aid readability. Colour is used to create hierarchy and draw attention where it matters. Spacing and layout guide the eye through content in a logical order. The goal is an interface that feels effortless – one where the design gets out of the way and lets the user focus on what they came to do.
- Prototyping & validation
We prototype key interactions before committing to full development. This lets you see how the product will actually feel to use, test it with real users, and catch problems early when they're cheap to fix.
The fidelity depends on what we're testing. Sometimes a rough clickable wireframe is enough to validate a flow. Other times we'll build a high-fidelity prototype that looks and behaves close to the real thing. Either way, the point is the same: test assumptions with real people before investing in code.
- Design systems
For products that will grow and evolve, we create a design system – a shared set of components, patterns, and guidelines that keep the interface consistent as new features are added. This isn't just a nice-to-have for large projects. It saves significant time in both design and development by removing the need to reinvent solutions for every new screen.
A good design system also means that new team members, whether designers or developers, can contribute without the interface gradually losing its coherence. It's the difference between a product that feels intentional and one that feels like it was designed by twelve different people.
- Responsive & mobile-first design
We design mobile-first, which means starting with the smallest screen and working up. This forces clarity early because there's no room to hide behind generous layouts and large screens. If the design works on a phone, it'll work everywhere.
Responsive design isn't just about making things shrink to fit. It's about rethinking layouts, interactions, and content priority for different contexts. Someone using your product on a phone on a train has different needs and constraints than someone on a desktop in an office. The design should account for both.
- Handoff to development
A design that developers can't implement accurately is a design that's failed. Because we handle both design and development, the handoff isn't a handoff in the traditional sense – there's no gap between what's designed and what gets built.
When we're working with external development teams, we deliver designs with detailed specifications, component documentation, and assets that are production-ready. No ambiguity about spacing, no missing states, no "I assumed the developer would figure that out." Everything a developer needs to build it right the first time.
