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Performance optimisation that makes a measurable difference to your business

Slow software costs you money. Users leave, conversions drop, and your team wastes time waiting for things to load.

We find the bottlenecks, fix them, and prove the results with real numbers.

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Why performance problems are harder to fix the longer you wait

Performance rarely degrades overnight. It creeps. A new feature adds a database query that's fine with a hundred records but collapses with a hundred thousand. A third-party script gets added to the frontend and nobody notices it's blocking the page render. An infrastructure setup that worked perfectly at launch starts straining as traffic and data grow.

By the time someone flags that "the app feels slow," there are usually multiple problems layered on top of each other, and unpicking them takes longer than it would have to prevent them in the first place.

We deal with both situations – fixing existing performance problems and building new software with performance in mind from the start. Either way, the approach is the same: measure, identify, fix, verify.

What performance optimisation covers

Performance work isn't guesswork. We profile, measure, and diagnose before changing anything. Every fix targets a specific, measurable bottleneck, and every improvement is verified with real data.

  • Performance auditing

    Before we fix anything, we need to know what's actually slow and why. We profile your application end to end – frontend load times, server response times, database query performance, third-party script impact, and network bottlenecks – to build a clear picture of where time is being lost.

    The audit produces a prioritised list of issues ranked by impact. Not everything that's technically suboptimal is worth fixing. We focus on the changes that will make a noticeable difference to your users and your business metrics.

  • Frontend optimisation

    Frontend performance is what your users feel directly. If the page takes four seconds to become interactive, it doesn't matter how fast your server is. We optimise everything that affects what the user experiences: asset loading, JavaScript execution, rendering performance, image delivery, and caching.

    This includes addressing common problems like unoptimised images, render-blocking scripts, excessive DOM complexity, layout shifts, and poorly managed third-party tags. The goal is a page that feels instant, particularly on mobile where connection quality and processing power are more constrained.

  • Backend & database optimisation

    Slow APIs and expensive database queries are the most common backend performance issues. A single unoptimised query running on every page load can bring a growing application to its knees. We analyse your backend code and database operations to find the specific bottlenecks – missing indexes, N+1 query patterns, unnecessary data fetching, inefficient business logic, and poor caching strategies.

    Fixes are targeted and measured. We don't rewrite your entire backend on a hunch. We identify the specific operations that are consuming the most time, fix those, and verify the improvement in production.

  • Infrastructure & scaling

    Sometimes the code is fine but the infrastructure can't keep up. Undersized servers, poorly configured load balancing, missing CDN layers, or infrastructure that doesn't scale with demand can all create performance bottlenecks that no amount of code optimisation will solve.

    We review your hosting environment and design infrastructure that matches your actual performance needs. With deep AWS experience, we can optimise your setup for both performance and cost – ensuring you have the capacity you need without paying for resources you don't.

  • Core Web Vitals

    Google's Core Web Vitals directly affect your search rankings and measure the aspects of performance that users notice most: loading speed, interactivity, and visual stability. Poor scores mean lower visibility in search results and a worse experience for the people who do find you.

    We diagnose and fix the specific issues dragging your scores down — whether that's Largest Contentful Paint taking too long, interaction delays from heavy JavaScript, or layout shifts caused by dynamically loaded content. The improvements are measurable in both your Vitals scores and your real-user performance data.

  • Ongoing performance monitoring

    Performance isn't a one-time fix. New features, content updates, third-party script changes, and growing data volumes can all reintroduce problems. We help you set up monitoring that tracks real-user performance continuously, so regressions are caught quickly rather than discovered months later when someone notices the conversion rate has dropped.

    This includes setting up performance budgets – thresholds that trigger alerts when key metrics cross a line – so your team knows about problems before your users start complaining.

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Ready to talk about your project?

It all starts with a conversation. Tell us what you're working on and we'll figure out the rest together.

Let's talk about your requirements